Amara here… It has been just over a year since my sister (Chidera) and I started this blog. In this past year, we have seen many ups and downs, successes, and failures. We have learned a lot and today I will be sharing a few things that I wish someone would have told us before we started blogging. We started out with many misconceptions about blogging (and bloggers) that we hope to shed light on today.
Misconceptions About Blogging:
- Blogging is an easy path to success
While there are some who seem to achieve overnight success, blogging is far from easy. It takes a lot of hard work and dedication. It is hard to appreciate how much work goes into a single post and I definitely have a lot more respect for the veteran bloggers because I recognize now that it is anything but easy. You may see bloggers hanging out poolside and living their best lives, but what you do not see are the hours that are spent working on posts, editing videos, planning social media strategies, and more.
2. Each post must be perfect
If you wait for perfection, chances are that you will never get anything done. This is not to say that you should put out sub-par content. If you would like to be more serious about blogging, you will have to learn to strike a balance between perfectionism and actually publishing your work. Realize that the quality of your work will only improve as you practice, so stick with it and believe in yourself.
3. Great content will always find an audience
When I first started blogging, I was full of inspiration and ready to change the world with my thought provoking and inspirational posts. It can often be hard to come to the realization that not every post will find an audience. You will have to work hard to promote your work. Do not be too shy to tell your friends and get them to tell their friends.
4. Blogging is all about writing
Yes- you can get by with just writing great content but these days, blogging is more than just writing. When you choose to become a blogger, you suddenly become a writer, a graphic designer, editor, a marketer and so much more. Many bloggers do all of these things themselves and only have time left over for writing.
5. Blogging is a popularity contest and all bloggers are trying to achieve celeb status
This can be true for some bloggers, but this is not always the case. When I started blogging I was petrified about putting myself out there on social media. I think that its important to learn how to strike the balance between putting your life on the web and maintaining some semblance of privacy. Some people simply want to blog for the opportunity to share their thoughts.
6. Ads and click throughs make you a lot of money
I started blogging with the assumption that by putting ads on my website, I would get paid. Prior to starting the blog, this was the only stream of revenue that I knew about. I have now learned that even with a high amount of traffic, ads are not the best source of income (I will be writing a post in the near future detailing ways to generate income on your blog so look out for it).
7. Bloggers get lots of Freebies
It is true that some bloggers get a lot of freebies. I remember getting my first freebie and how excited I was about it. When you are starting out, it is important to not get so tied up in getting freebies. You will soon learn that ‘freebies’ are not actually free when you consider that work that is expected to promote the product. It is also important to evaluate the companies you work with an make sure that they align with your brand. You do not want to just take on any freebie for the sake of it. Really think about your audience and if they will benefit from the review.
8. All Bloggers are living their best life
This is the ultimate social media scam. While we try to be as transparent as possible, we are all guilty on some level of showing the best parts of our lives. Check out this post on the truth behind social media. I promise you that NO ONE is perfect.
We have learned so much about blogging in the past year. If you are considering starting a blog, I would like to encourage you to go for it. It is not easy, but if you are putting out content that interests you, I know that it will be a success. I also hope that you will find these tips useful as you start out on this new venture.
For all the other bloggers out there, do you agree with us? What are some other misconceptions people have about what you do?
Let us know below 🙂